Will TVS buyout Norton?

TVS, the Indian motorcycle manufacturer, is said to be in talks with the administrator to buy out Norton Motorcycles. BDO Global, the administrator who is observing the liquidation procedure, has reportedly said that the Indian manufacturer has been in talks to acquire Norton along with its assets and liabilities.

Norton has a 122 years old legacy with icons like the Norton Manx and the Commando and the Dominator over the past century. After Stuart Garner took over the brand in 2008, to revive the brand, the Commando and Dominator badges were reincarnated into modern, premium and exclusive motorcycles that were almost hand-made.

Motoroyale Ajinkya Firodia
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After the TVS-BMW partnership to build middleweight motorcycles, TVS might want a premium-exotic brand to go global. Norton’s old-school charm could give TVS retro credibility to compete with Royal Enfield in India and the new Triumph-Bajaj combination. The Commando or Dominator based 300cc cruiser/café racer motorcycles could become a reality.

It will also give TVS access to the V-twin technology of the 961 series of engines and the latest V4 technology developed by Norton. Could this be the birth of the first ever Indian-built supersport -Apache RR1000?
Norton motorcycles currently in India are brought in by the Kinetic Group. That they barely manage to sell here is another topic altogether. The TVS management will definitely be a shot in the arm.
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