Peugeot’s Indian re-entry delayed

We carried a story a few months back about the new entrants into the Indian automotive space. The details did mention Peugeot as one of the companies which is working at a feverish pace. However, fresh news has seeped in through sources that the company’s re-entry into the Indian market has been delayed. Yet again! The car maker was present in India in the early 90s, exited in the beginning of the 20th century and then tried to enter in 2010. Unfavourable market conditions along with the unrest back in France made this an aborted attempt.

Why is the Peugeot entry delayed this time?

Peugeot was supposed to be in the Indian market by 2020. Local manufacturing was supposed to take place before the grand launch. The Hindustan Motors Chennai plant is being used for the same. It though now looks like the Peugeot board is going back to the drawing rooms. The company wants to get its products and more crucially the pricing just right for the Indian market. India, as we know, is a highly price sensitive market and almost all of the over-priced products have been given the boot by the car buyers. Peugeot, this time, wants to tie all the loose ends before stepping foot here.

Peugeot 208

It is being reported that Peugeot will still want to take the top-down approach with its products. This means bringing in CBU vehicles. These cars are likely to be premium segment competitors. We expect the Citroen range of SUVs to be brought down here. Speaking of imports, Peugeot is likely to roll out its India-made engines, for the world, in 2019-20. A Peugeot spokesperson said that company’s goal is to develop competitive cars which meet Indian customer expectations, so we want to take the right decisions and respect the planning.

The French carmaker had initially planned to launch its product portfolio in only BS-VI guise. It now looks like that plan definitely is on.


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