Motoroyale, founded by the Kinetic Group has just announced that it has tied up with five international brands for the Indian market. Motoroyale which was synonymous with the MV Agusta brand in India now also handles four others. These include Norton Motorcycles, FB Mondial, SWM and Hyosung. Motoroyale says that as an institution, they will offer all varieties of motorcycles right from Rs 3 lakh to Rs 60 lakh. There are cruisers, supersports, retro classics, tourers and on-off road motorcycles on offer. The first phase will see Motoroyale showrooms coming up in six metros. These will be at Thane, Mumbai, Hyderabad, Chennai and Delhi. Next month, there will be dealerships in Bangalore and Cochin.
On this occasion, Motoroyale also announced the launch of seven new motorcycles. These motorcycles include the Hyosung Aquila 650 and GT 250R, FB Mondial HPS300, SWM Superdual, Norton Commander and Dominator and the MV Agusta Brutale 800 RR. Out of these, we Indians are familiar with the Hyosung GT 250R (Rs 3.38 lakh) and the Aquila 650 (Rs 5.55 lakh). The FB Mondial HPS 300 is the most affordable offering at Rs 3.37 lakh. There is also the SWM Superdual T base that retails for Rs 6.80 lakh and is based on an old KTM engine.
The other pricier offerings are the SWM Superdual T for Rs 7.30 lakh, the Brutale 800 RR at Rs 18.99 lakh, Norton Commando Sport MK II at Rs 20.99 lakh and Rs 23.70 lakh for the Dominator. All prices are ex-showroom. Most of the motorcycles will be assembled here at Kinetic’s refurbished 52-acre plant at Ahmednagar. The company says that it has taken into account the quality requirements of each maker and has adhered to them in this plant.
All of these motorcycles will be sold under one roof. The idea is to retain the customer. If he doesn’t like the proposition of a particular motorcycle, he wouldn’t have to hop across to another and instead choose one from a different brand. In the same showroom that is.