Honda Car India now has a new entry level car. No, it isn’t a new launch. In fact, the company has discontinued its budget hatchback, the Honda Brio in India. The Amaze now is the company’s entry-level offering in India. Rajesh Goel, senior VP, Honda Car India Limited, in an interview said that HCIL isn’t interested in bringing the Brio back and there are no talks about the new generation as well.
Why was the Honda Brio discontinued?
The Brio was refreshed last year however sales haven’t seen any boost. In fact, when it was first launched in 2011, the Brio was appreciated for its Kei car look. However, with the fresh advent of competition, lack of a diesel engine as well a costly proposition put the spanner in the works for the Honda Brio. Moreover, the competition offered far more features and a much better ride quality. All this at a more affordable package.
Honda then got in the Amaze sedan which chewed upon the Brio sales too. Customers chose the bigger car which was available for a slight premium over the Brio and also offered a diesel motor. Sometime last year, the Thailand Brio received a bold makeover but as discussed earlier, it is not coming to the Indian market.
The good news though is that customers wanting to get their hands on the Brio can still do so. Dealerships have stocks with them and are ready to give a handsome discount to clear stocks.