Harley-Davidson had been content doing new motorcycles out of existing platforms and developing powertrains. However, the manufacturer just hit us with a mortar. A colossal one that is. Harley-Davidson has just announced that they are making in-roads into new segments and becoming a truly global brand. The details are outlined below.
Harley-Davidson venturing into 250-500cc platform for emerging markets like Asia
Yes, you read that right! Harley is going to partner with an unnamed manufacturer in Asia and intends to build a platform for 250-500cc motorcycles. These motorcycles will help Harley establish itself amongst the meat of the motorcycle business. These motorcycles will compete with the local as well as global brands and will eventually be also exported. We have a hunch here. Harley may be collaborating with a Chinese or Indian bike maker. Both these regions are known to have affordable labour and will help Harley grow too.
Harley-Davidson is known for its cruiser motorcycles. However, the brand aims to change the perception. Leading the charge will be the LiveWire electric motorcycle that was first showcased to the world a couple of years back. The LiveWire is a twist and go motorcycle and will have to be plugged in. It will bring in a host of technology along with it. Harley says that they will follow up the LiveWire with more accessible new products using the same technology.
The LiveWire will be followed by the new 975cc Streetfighter model that will be made on the company’s 500-1250cc modular platform. This is specifically designed for middleweight motorcycles and the Streetfighter will be launched in 2020.
In the same year, Harley will also launch the Pan America 1250, a motorcycle that will be the company’s first Adventure tourer and will take on the Ducati Multistrada 1260 and Kawasaki Versys 1000.
A future Custom model will also debut in 2021. It is said to have a stripped down styling along with performance at the core. The engine will be a 1250cc unit and will compete with the Triumph Bonneville and Ducati Desert Sled.
Electric models will be out till 2022. These are expected to bring in fresh new customers who want to experience the thrill of two wheelers.
Enhanced dealer network
A more focused dealer network will be introduced. This will ensure that more and more footfalls will happen, eventually leading to better sales. There will be smaller urban storefronts that will form the base of the Harley experience. These will also sell Harley branded apparel.