Citroen brand to be launched in India by 2021

Yes, it does sound a bit confusing but let’s ease that out for you. Peugeot which was set to return to the Indian market sometime next year has now taken a backseat. Instead, Groupe PSA (it consists of Opel, Peugeot and Citroen brands) has decided to introduce the high-tech Citroen in India. If y’all are good with your history lessons, both Opel as well as Peugeot were there in India in the late 90s. An agreement was signed in 2017 between Groupe PSA and CK Birla Group. PSA Avtec as the joint venture company is called, is based out of Hosur and inaugurated a powertrain unit there last year.

Sounds interesting! Which new Citroen car will we see then

That’s kind of hard to say at the moment. The brand says that they want to localise to a great extent. Recently a Citroen C5 Aircross SUV was spied testing in India. It is likely that given our affinity to SUVs, Citroen may introduce an SUV here first. The first product, as discussed earlier, will be in the market in 2021. These Citroen cars have a better chance at passing the stringent emission norms that are set to kick in from next year in India.

Citroen C5 Aircross
Image used for representation purpose

PSA’s Push to Pass plan includes penetrating newer markets across the globe. While Citroen will carry the mantle in India, Opel will be doing the same in Russia while Peugeot will go to the North American side. The Indian plant is also expected to export powertrains to these markets in the future.

“This project means to be fully integrated in India with a comprehensive eco-system including local production of vehicles and powertrains, distribution of vehicles and services as well as procurements for the whole Group. Today’s milestone represents a significant step to meet customers’ expectation in India soon”, said Emmanuel Delay, executive vice president, head of India-Pacific region.

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