When Ather first launched its scooter in 2018, the widespread issue was its availability across India. In 2020, pandemic or not, the company has announced that apart from Bengaluru as well as Chennai, 16 other cities now have the 450X. These new cities include places in the east, west, north and south. Siliguri, Lucknow, Noida, Hubli, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, and Nagpur are part of this expansion. A total of 27 cities are being targeted by end-2021. Ather Energy is already scouting for appropriate charging points in these new cities. Talks are on with partners in these cities for the same. What’s more, customers in these cities could also be given the Ather Series 1 limited edition model. It is likely that these customers pre-booked the scooter in January this year.
What more is Ather going to do?
Test rides of the Ather 450 scooters will start from next years in these new cities. The Ather 450X is one of the highest accelerating scooters according to the company. It competes with other 125cc ICE scooters in the Indian market. The scooter has a 2.9kWh Li-ion battery and makes 8PS of power/26Nm of torque. There are four riding modes – Eco, Sport, Ride and Warp. 0-40kmph is achieved in just 3.3 seconds in Warp mode. It is also claimed to have a 50% faster charging rate compared to the other EVs in the market – 1.5km/minute.
The Ather 450X comes with Bluetooth connectivity as well as a 4G SIM. There is also a 7.0-inch touchscreen panel. One also gets on-board Google Maps navigation too. Ravneet Singh Phokela, chief business officer, Ather Energy said: “We are really excited about adding 16 new markets and we look forward to establishing ourselves in these cities in the coming months. This expansion is the result of the strong demand from the consumers, dealerships and also, the test ride requests that we have received since the launch of Ather 450X. Ather Energy has always strived to build futuristic electric two-wheelers which boast of superior technology and innovative solutions to make the switch to electric easier for the consumers. We aim to introduce Ather products across the country and fulfill the needs of consumers by providing a premium offering.“