Hero discontinues its 150cc and ZMR bikes in India

This may not come as a shock for many! When was the last time you saw someone buying the ZMR or even the Xtreme Sports? To be honest, we haven’t seen a single unit of the Achiever 150 as well. In a recently held event, Sanjay Bhan who is the head of sales and after sales at Hero MotoCorp, confirmed this. Bhan exclusively told Autoalive that though the vehicles are still listed on the website, they are only for international consumption. Recently, we also carried a story on the same lines as none of the aforementioned motorcycles have got ABS. A mandatory thing from April 1, 2019 on all 150cc and above models, it was surprising to know that the only Hero bike available with ABS till then was the new Xtreme 200R.

Why has Hero discontinued these bikes in India?

The answer is simple. Less demand. Given the higher pricing as well as the not-so much incremental performance compared to competition, the motorcycles failed to do well. We understand that the Karizma ZMR faced refinement as well as quality issues. Not to mention that the design wasn’t to everyone’s liking. The Hero Xtreme Sports boasted the highest power numbers extracted from the Honda 150cc engine in India; 15.8PS. However, the lack of appeal as well as performance became its undoing.

The Hero Achiever, in its second generation, proved to be too plain Jane. While the rural population seemed to like the idea of a demure 150cc machine with good fuel efficiency, those in the metros preferred the Pulsars and Gixxers. The motorcycle nonetheless was the first 150cc bike in India to get the i3S technology.

Slapping on ABS will increase the cost of these bikes in India and will bring them too close to Hero’s competitively priced 200s. It will be hard explaining to a customer the price difference or the lack of it.

What’s next for Hero 150cc bikes in India?

We believe Hero may not enter this segment. The company has got very capable 200cc motorcycles that do the job well and at a similar price point. these machines are loaded with features and look much more appealing too. Recently, the company also introduced two brand new scooters – the Pleasure+ and the Maestro Edge 125. We like the direction the company is taking and wish that a slightly more powerful ZMR be introduced soon. Perhaps even the HX250R.

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