Ather Energy, has launched its products in the city of Chennai. The company previously had presence in Bengaluru only and is now expanding its operations.
Ather has launched two of its products in Chennai. The Ather 450 which is priced at Rs 131,683 and the Ather 340 which is priced at Rs 119,091. Stated pricing includes road tax, GST, insurance, other fees, FAME 2 subsidy and two ISI-certified helmets. To create some awareness before the official launch, the company held a pre-launch event in the city last weekend. This helped in a big way as the Ather 450 is sold out till November in Chennai.
Talking about the product, the Ather 450 is an electric scooter with a range of 75 km (IDC range of 107 km). It can accelerate from 0-40kmph in 3.9 seconds with a top speed of 80kmph. The scooter also comes with a parking assist which allows the rider to reverse the vehicle into tight space.
In terms of features, Ather 450 comes with a 7” touchscreen dashboard that has an onboard navigation with options of alternate routes and saved locations. A dedicated Ather mobile app is also available that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle’s health and charge status. Ather also provides OTA and has an Ather One subscription to take care of the 4g SIM module in the meter console and regular services.
To provide the convenient charging experience, Ather has installed ten grid points in the city at places like mall, workplaces, cafes, restaurants and even grocery stores. The company is planning to add more 40-50 charging points in the city by December 2019 and offering free charging to any electric vehicle during this period.
Ather’s next destination is Pune. Currently the company has ramped production to meet the demand. This phased manner launch ensures that the company has enough resources to handle the in flow of customers. It also keeps the company in the news.